N a t a s a H r u p i c fashion brand was established by Slovenian fashion designer Nataša Hrupič in 2005. The brand was denominated as the new name in town at its first collection presentation for spring/summer 2006. In 2009, the brand has been presented to the international market and become renowned by collections with unique authorial concept and sophisticated approach in designing clothes, based on duality. Combination of different or even opposing approaches that combine the extensive knowledge of tailoring and modeling with instinctive reactions and interventions in the design, always lead to innovation and build a new concept of clothing design. The style brand brings its own vision of fashion – it is based on evaluation of art and sculpture, which implicates classical beauty in an image of avant-garde, recognizes sensibility of concept, but above all glorifies sophisticated femininity.
Collections of the brand are privileged as they are made of luxurious materials and prestigious methods of workmanship.


Nataša Hrupič graduated in 2007 at the Faculty of Natural Sciences and Engineering in Ljubljana, Textile and Fashion design. The same year University of Ljubljana awarded her with Prešern prize from the field of Art for her innovative approach in her research work titled City Shapes. Between 2007 and 2009 she was working as a teacher and a mentor at the Secondary school for Design and Photography Ljubljana at Educational programme Fashion Design. As part of a professional team, she participated in the renewal of the programme, modul Fashion Desigbn. Between 2009 and 2011 she worked as a freelance artist and guest designer at Slovenian fashion company named Rašica, traditionally renowned for its knittwear collections, where she designed knitwear and ready-to-wear  collections. In 2011 British Council awarded her with Young Creative Entrepreneur Award from the field of Fashion as the first Slovene representative. In 2018 she received Fashion Scout SEE Award at Belgrade Fashion Week, where she scowcased her collection. From 2011 she has been working as a technical assistant at the Department of Textiles, NTF, at University of Ljubljana. Nataša runs her own label N a t a s a H r u p i c since 2006 and has been succesfully representing her work either solo or in cooperation with designers and various artists at different events and exhibitions.