N a t a s a H r u p i c fashion brand was established by Slovenian fashion designer Nataša Hrupič in 2005. The brand was denominated as the new name in town at its first collection presentation for spring/summer 2006. In 2009, the brand has been presented to the international market and become renowned by collections with unique authorial concept and sophisticated approach in designing clothes, based on duality. Combination of different or even opposing approaches that combine the extensive knowledge of tailoring and modeling with instinctive reactions and interventions in the design, always lead to innovation and build a new concept of clothing design. The style brand brings its own vision of fashion - it is based on evaluation of art and sculpture, which implicates classical beauty in an image of avant-garde, recognizes sensibility of concept, but above all glorifies sophisticated femininity. Collections of the brand are privileged as they are made of luxurious materials and prestigious methods of workmanship.
N A T A Š A H R U P I Č - B R A N D O W N E R / A R T D I R E C T O R
Slovenian winner of Young Creative Fashion Entrepreneur Award 2011, British Council
Received Prešeren Award, University of Ljubljana for the academic year 2007 for research in the field of artistic activity entitled City Shapes